Amazon Is Testing Unlimited Kindle Books

Subscription services for digital media, such as movies and music, have become mainstream, making it more or less inevitable that book publishers would have to grapple with a similar model. Such startups as Oyster and Scribd offer these services already, but there has been a sense that the book market hadn’t yet heard from the big guns. Well, Amazon.com is about to take its shot.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.