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The All-German World Cup: How to Tell If Adidas Won, Too

Substitute Mario Goetze scored the winning goal in extra time during the 2014 FIFA World Cup Final
Substitute Mario Goetze scored the winning goal in extra time during the 2014 FIFA World Cup FinalPhotograph by Shaun Botterill/FIFA

Even before Germany defeated Argentina to claim victory in the 2014 FIFA World Cup, Adidas had claimed victory over Nike in the monthlong competition for consumer attention. Sure, the final game’s lone goal scorer, Mario Götze, might have been a Nike man, but Adidas had the match surrounded, given its jersey deals with the German and Argentinian national teams, shoe endorsements by star players Lionel Messi and Thomas Müller and most of the rest of the German squad, and a partnership with FIFA that grants the right to make and sell the official Adidas Brazuca game ball.

July 10 (Bloomberg) -- Germany takes on Argentina in the final game of the month-long World Cup. But you do not have to wait until Sunday to find out who the winner is. We already know who won it. Bloomberg Businessweek's Brendan Greeley explains. Video by: Alyssa Zahler, David Yim. (Source: Bloomberg)