How (Not) to Copy Apple’s Iconic Store Design

Apple's Omotesando store in Tokyo Photograph by Tomohiro Ohsumi/Bloomberg

Apple can now apply to trademark its retail store design in Germany. The European Union’s top court said on Thursday that the iPhone maker can register an image of its store layout as a trademark with the German Patent and Trademark Office. Apple’s first application was refused by that office for including only a representation of the layout with no indication of the size or proportions of the store. The EU court’s decision is valid throughout the 28 EU member states.

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