Skip to content
Subscriber Only

James Pushes Cavs Valuation Past Billion-Dollar Mark

LeBron James makes the Cleveland Cavaliers a billion-dollar franchise, almost double what the team would be worth without the four-time National Basketball Association Most Valuable Player.

“Certainly the brand itself, as well as the revenue that the team is able to generate, is much stronger with him -- to the point of a billion-dollar franchise,” said valuation expert Peter Schwartz, managing director of venture capital at Boston-based Christie & Associates LLC.