Japan's Pachinko Industry Eyes a Big Gamble

Japan’s homegrown pastime considers casinos for growth
Illustration by Steph Davidson

“Welcome!” two young women in shorts and Hawaiian shirts chime over the clatter of pinballs and J-pop at the entrance to Million pachinko parlor in Tokyo’s Suginami district. Nearby, garish orange, green, and yellow signs woo visitors with promises of fun within: “All your favorite machines are waiting for you, nice and clean. We lead you to the next level of amusement.”

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