A CEO Trades Shaman-Blessed Bracelets for Navy SEAL WatchesBy
As chief executive of New Age-inspired jewelry maker Alex & Ani, Giovanni Feroce insisted he was running a lifestyle brand. The $230 million-revenue company is best known for charm bracelets blessed by shamans for “positive energy,” but Feroce believed its future lay in cosmetics, home furnishings, and even branded cars.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.