Companies That Do Sustainability Right Make it Mainstream, Not Niche

Twenty-five years ago, sustainability was not a part of standard business discourse. Today it is—and business schools helped make that happen. But we’re reaching the natural limits of what B-schools started. Only a wave of innovation in management education will help businesses get fast enough to meet customers’ needs in a hotter, flatter, more crowded world.

The first step is to take sustainability out of its silo existence and make it part of the core business school curriculum. Sustainability can’t just be an orientation exercise, an elective course, an institute, or a specialty degree. It can’t be something that some students go deeply into, while some just get familiar with it.