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Nigerian’s Changing Diet Unveils a 170-Million-Strong Market

Rachel Amos remembers growing up in Lagos on a diet of mashed unripe bananas and a homemade pudding of maize, sugar and water. In her eyes, buying food in grocery stores was something only rich people did.

Amos, now a 24-year-old tailor, has moved into the ranks of supermarket patrons. She has turned away from buying from street vendors, choosing instead to shop for items like Nestle SA-made cereal and Unilever’s Close Up toothpaste at a Spar International outlet near the shantytown she lives in.