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Google Just Made Big Data Expertise Much Tougher to Fake

Google I/O 2014 in San Francisco
Google I/O 2014 in San FranciscoPhotograph by Jeff Chiu/AP Photo

For the last five years or so, it’s been pretty easy to pretend you knew something about Big Data. You went to the cocktail party—the one with all the dudes—grabbed a drink and then said “Hadoop” over and over and over again. People nodded. Absurdly lucrative job offers rolled in the next day. Simple.

Well, Google officially put an end to the good times this week. During some talks at the company’s annual developer conference, Google executives declared that they’re over Hadoop. It’s yesterday’s buzzword. Anyone who wants to be a true Big Data jockey will now need to be conversant in Flume, MillWheel, Google Cloud Dataflow, and Spurch. (Okay, I made the last one up.)