Nestlé Wants to Personalize Your Food
Where Star Trek has gone before, humankind is fast catching up. Captain Kirk had a handheld communicator to keep in touch with his crew and ask questions of his ship’s computer. Today, iPhone owners have Siri. And just as the crew of the Enterprise were entertained in the 3D Holodeck, audiences at the recent Billboard Music Awards were wowed by a hologram of a moonwalking Michael Jackson. Now, the Replicator—the “miracle machine” that synthesized food and medicine for The Next Generation—is the inspiration for Nestlé’s Iron Man program to produce customized nutrients. “Out comes your food at the press of a button,” says Ed Baetge, director of the Nestlé Institute of Health Sciences (NIHS) in Lausanne, Switzerland. “If we do this right, it can be the next microwave in your kitchen.”
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