Coming Soon to Walmart: A New Way to Find Products from Women Entrepreneurs

Illustration by 731

Retail labels are full of signals designed to appeal to shoppers’ preferences and values: Made in America, gluten-free, fair trade, or kosher. Soon, shoppers will be able to look for a new one: A small, circular symbol indicating that the company behind the product is owned by women.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.