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Google Courting Developers as Device Sprawl Spurs Choices

Google Inc. has successfully wooed developers to build applications for smartphones and tablets based on its Android mobile software. Getting programmers to embrace its other offerings -- including computerized glasses and cars -- is proving a tougher sell.

Take Lovely Inc., a startup whose app helps people find apartment rentals. While Google has a vision for multiple devices and platforms connecting consumers, Lovely is focusing on improving its app for Android and Apple Inc. smartphones instead of chasing every new option, said Chief Executive Officer Blake Pierson.