Equinox Tries to Make a Gym App That Isn't PointlessBy
Fitness clubs would seem like logical places to capitalize on the health-tracking boom. After all, beefy gym-goers have been carefully keeping track of their performance on pieces of graph paper since before the phrase “quantified self” came into vogue. Yet a new push into digital tracking by Equinox, the New York-based health club chain, is mostly notable for the fact that it seems ahead of its peers even at this late date.
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