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B-School Reading List: The Power of Questions

One of the most powerful business tools is not a spreadsheet. It’s neither Big Data nor innovation, despite all the business books and management gurus touting the disruptive potential of each.  It’s the simple question, right there on the tip of your tongue. Two recent books demonstrate just how far an inquisitive mind can take you. For three b-school professors, the desire to learn the secrets of successful small businesses took them on journeys along the back roads of the U.S. In the case of a journalist, it started by wondering just how some people come up with the “Big Idea” that makes them fabulously successful. Both books are worth adding to the business school canon—no question.

ROADSIDE MBA: Backroad Lessons for Entrepreneurs, Executives and Small Business Owners (Business Plus)
Authors: Mike Mazzeo, Associate Professor of Management and Strategy at Northwestern University’s Kellogg School of Management; Paul Oyer, Professor of Economics at the Stanford Graduate School of Business; and Scott Schaefer, Professor of Finance at the University of Utah’s David Eccles School of Business.