How Under Armour Whiffed on the World CupBy
In the carnival of sponsorship that is the World Cup, Under Armour has just two plays. Scratch that—the apparel company has two players: Cameroon’s Benoit Assou-Ekotta (a defender) and Mexico’s Alfredo Talavera (a back-up goalkeeper).
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.