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Golfers Urged to Play 9-Hole Rounds as USGA Tries to Speed Game

The U.S. Golf Association’s on-going battle against the clock is shifting its focus to 9-hole rounds.

The USGA, which organizes this week’s U.S. Open and governs the rules of play in the U.S. and Mexico, is unveiling a multiyear initiative aimed at reminding golfers of the option to “Play 9.” An American Express-sponsored ad campaign, featuring U.S. PGA Tour player Rickie Fowler, will debut during this week’s event in Pinehurst, North Carolina.