Why Indie Legend Amoeba Music Struck a Deal With Urban Outfitters

Amoeba's record store in Los Angeles Photograph by Lonely Plane/Getty Images

Amoeba Music has often cut against the grain. The famed record shop launched its first store in Berkeley, Calif., in 1990, devoting serious floor space to rare and used vinyl at a time when music megastores and compact disks were putting indie LP sellers out of business. It crossed the bay to open a San Francisco store in 1997, and at the dawn of the iPod age in 2001, when music retailers faced a digital apocalypse, Amoeba opened up a 42,000-square-foot store in Hollywood.

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