Vitaminwater Fans Hate the New Vitaminwater

Photograph by Emile Wamsteker/Bloomberg

Myko Bocek drinks a lot of Vitaminwater. “At least a few a week for the past 11 or 12 years,” estimates Bocek, who’s 44, lives in Phoenix, and loves the drink so much that she can tell stories about the first time she had it. “My family makes fun of me for being ‘addicted’ to Vitaminwater, but, I don’t know, to me it’s the same as being addicted to coffee or Coca-Cola.”

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