The Deeper Meaning of Uniqlo's Price Hike

A Uniqlo store in Tokyo Photograph by Yuriko Nakao/Bloomberg

In Japan’s current Alice-in-Wonderland economy, higher prices, stiffer taxes, and general consumer pocketbook pain are, kind of, the nation’s goals. So the news that Fast Retailing Co’s Uniqlo, Japan’s biggest clothing store chain, will lift prices by around 5 percent in its home market was huge news. Prices in other industries, from utilities to wheat producers, are also creeping up. Banzai!

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