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Deezer Challenges Spotify With ProSiebenSat.1, Vodafone Deal

Deezer, the main global rival of music-streaming service Spotify Ltd., struck a deal with German broadcaster ProSiebenSat.1 Media AG that gives it users and marketing clout as it tries to catch up with its larger peer.

ProSiebenSat.1 acquired a minority stake in Deezer in exchange for backing the service with its TV and online advertising efforts, the companies said today. Customers of ProSiebenSat.1’s streaming service Ampya will be transferred to Deezer as part of the agreement, as will a deal to cater for Vodafone Group Plc’s 32 million wireless customers in Germany.