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Colombia Growers Seeking Juan Valdez-Like Chocolate Fame

Colombian cocoa growers are holding talks with some of the world’s top chocolate makers including Barry Callebaut AG and Ferrero SPA in a bid to replicate the success of the country’s high-end coffee industry.

The National Cocoa Growers Federation, which also has held discussions with Spain’s Natra SA and Dutch Cocoa BV, plans to take output from about 50,000 tons this year to 1 million tons over the next two decades, Federation President Eduard Baquero, who is meeting chocolate producers in Amsterdam this week, said in an interview. The Netherlands is the biggest buyer of cocoa.