If you ride a public bus with any regularity, you know all the common complaints. It's not very clean and it's very, very crowded. It stops so often you can see pedestrians keeping pace on the sidewalk. It arrives 7 minutes late and yet is considered "on time." But if you don't own a car, or simply don't want to drive it, sometimes the bus is the only option.
That might be changing. A new wave of private buses are popping up in several big cities across the U.S. They all seem to share a common "luxury" quality — promoting WiFi and reserved seating — as well as a common mission: to offer "choice" transit riders a better choice.