The Internet Tells RH What It Can Do With Its 17-Pound CatalogBy
When RH (formerly Restoration Hardware) sent out its massive mailers, it probably hoped customers would be impressed by the wide range of rough-hewn, carefully curated home furnishings. The company’s chief executive, Gary Friedman, said the catalogs were more accurately considered as “source books,” meant to sell RH products, yes, but also to serve as design libraries. Plus, best-case scenario, recipients might have been pleased to get a year’s worth of such inspiration all at once, rather than in mailbox-clogging drips and drabs.
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