Jack Daniels Expands as Whiskey Booms

Jack Daniel's Single Barrel Select Tennessee Whiskey at Jack Daniel's Distillery in Lynchburg, Tennessee Photograph by Luke Sharrett/Bloomberg

Some call it the “Mad Men effect.” Others say we’re suddenly more interested in drinking American spirits. Some combination of factors has been boosting whiskey consumption, and Brown-Forman—the maker of Jack Daniel’s, the country’s best-selling whiskey brand—hasn’t missed out on the boom.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.