Some call it the “Mad Men effect.” Others say we’re suddenly more interested in drinking American spirits. Some combination of factors has been boosting whiskey consumption, and Brown-Forman—the maker of Jack Daniel’s, the country’s best-selling whiskey brand—hasn’t missed out on the boom.
The company reported a 6 percent increase in global net sales in the 12 months ended April 30, thanks mostly to Jack Daniels, whose sales improved 8 percent globally. Demand was strong overseas, particularly in France, Germany, Russia, Turkey, and Brazil. The brand’s star product: Tennessee Honey, which increased another 36 percent after doubling the previous year.
