In New Disney Starbucks, 'Magic' Chalkboards Mimic Customers

Starbucks's new café at Downtown Disney in Orlando Courtesy Starbucks

Starbucks has just opened a 3,900-square-foot café in Downtown Disney in Orlando. It’s not like the licensed outposts inside the theme parks, which are designed to blend in with the Main Street aesthetic in Magic Kingdom and the space-age look in Epcot. The new café—operated by the company rather than a licensee and located in the entertainment district outside the park—essentially looks like an upscale Starbucks, except for a special feature.

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