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Heineken's New Red Star Beer Cans Want Your Attention

Heineken new can design
Heineken new can designCourtesy Heineken

In an effort to lure more eyes in the beer aisle, Heineken has redesigned the label on its cans around a bright red star.

The new look loses some of the brand’s familiar green to emphasize the aluminum. These new “Star Cans” will be launched globally throughout the year, and many markets are expected to roll them out ahead of the summer beer season.