Apple Excites App Makers—and Nobody Else—at Developers Conference

Craig Federighi, vice president of software engineering at Apple, delivers a keynote address during the Apple World Wide Developers Conference in San Francisco on June 2 Photograph by David Paul Morris/Bloomberg

The biggest cheers during the keynote at Apple’s Worldwide Developers Conference on Monday came during the introduction of a new programming language for mobile apps. So the world is still waiting for a tantalizing peep about, say, the iWatch and the future of Apple TV.

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