Taco Bell's Secret Recipe for New Products

The fast-food chain keeps cooking up innovations, like its Waffle Taco

One Saturday morning in January 2013, Heather Mottershaw was at home scrolling through status updates on Facebook when a photo caught her eye. A friend had uploaded a picture of his soon-to-be-devoured meal at a restaurant, which Mottershaw describes as a folded-over waffle sandwich filled with eggs and avocados and other fixings you’d expect in a Southern California meal. “I went, huh, that’s an interesting idea,” she says.

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