Caspersleep.com Wants to Sweeten Your Dreams

Mattress shopping sucks. A new company tries to fix it

We spend a third of our life asleep, but Philip Krim, 30, thinks most people are doing it badly. “Quality sleep ties to happiness, job satisfaction, being better in relationships,” he says. “Yet no brand comes to mind when you think of sleep.” He wants Caspersleep.com, his mattress startup, to win the night.

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