With a Croissant Burger, Starbucks and La Boulange Test the Dinner Crowd

La Boulange Club Sandwich Courtesy David Vergne

No restaurant chain wants to miss out on the current fast-casual craze, it seems. Consumers continue to fork over a premium for food and décor that’s a step up from a local drive-through but not measurably slower. Yum! has been testing upscale versions in the KFC and Taco Bell families. Now, Starbucks is launching a continental diner.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.