Why Is Pepsi Getting Into Fashion?

Courtesy Pepsi

Coca-Cola has made it to the catwalk through such designers as Marc Jacobs. Now PepsiCo is launching a limited-edition line of apparel, accessories, electronics, and skateboards designed by fashion labels. They feature patterns created by street artists in a Pepsi-inspired, red-white-and-blue color scheme, though the Pepsi logo itself is not featured prominently.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.