Why Is Pepsi Getting Into Fashion?By
Coca-Cola has made it to the catwalk through such designers as Marc Jacobs. Now PepsiCo is launching a limited-edition line of apparel, accessories, electronics, and skateboards designed by fashion labels. They feature patterns created by street artists in a Pepsi-inspired, red-white-and-blue color scheme, though the Pepsi logo itself is not featured prominently.
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