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The Rise of Cinnamon Imitators Hasn't Slowed Fireball Whiskey

Courtesy Sazerac Company

Fireball Cinnamon Whisky already owns the world of bar shots. It beat such established brands as Patron and Jameson in non-bar sales last year. Now the flavored liquor owned by the secretive Sazerac Co. is leaping into the highest echelons of the spirits sector.