Rogue Trader Kerviel Lost His Court Case, but He's Winning the PR War

Former French trader Jerome Kerviel (center) makes his way through reporters in Vintimille, Italy on May 18 Photograph by Anne-Christine Poujoulat/AFP via Getty Images

Jérôme Kerviel’s career as a trader was a disaster. But as he prepares to enter prison for his rogue trades, which cost French bank Société Générale some €4.9 billion ($6.7 billion), Kerviel is showing an impressive knack for public relations.

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