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Cadillac Finally Makes German Luxury Prices Stick

Cadillac CTS
Cadillac CTSCourtesy General Motors

It’s really happening this time. After a decade of false starts, Cadillac’s midsize sedan is finally matching the Germans—on price, at least.

In the U.S. last month, the Cadillac CTS sold for $54,571 on average, almost as much as the vaunted Mercedes-Benz E-Class ($55,788) or the BMW 5 Series ($56,284). A year ago the midsize Cadillac was selling for less than $44,000, more than $16,000 less than its German-born rivals. In short, Cadillac buyers aren’t asking for a Detroit discount anymore—they’re forking over the Euro premium.