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Xiaomi Aims at Apple, Samsung With a Low-Cost Tablet and TV

A man looks at his mobile phone as he walks past a screen during the launch of the new Xiaomi smartphone and Xiaomi TV in Beijing on Sept. 5, 2013
A man looks at his mobile phone as he walks past a screen during the launch of the new Xiaomi smartphone and Xiaomi TV in Beijing on Sept. 5, 2013Photograph by Wang Zhao/AFP via Getty Images

The Chinese technology upstart Xiaomi, known for selling smartphones online at heavily discounted prices, just intensified its attack on some of the biggest companies in technology–Samsung, HTC, and even mighty Apple.

At a press conference on Thursday in Beijing, the four-year old company, which has been privately valued by investors at $10 billion, unveiled its first ever tablet and an HDTV using the new 4K screen resolution standard.