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SodaStream Sales Lose Fizz. Is It Trouble for Coke and Keurig?

An employee fills packs cylinders of carbon dioxide at the SodaStream  factory in Mishor Adumim, near Jerusalem
An employee fills packs cylinders of carbon dioxide at the SodaStream factory in Mishor Adumim, near JerusalemPhotograph by Ariel Jerozolimski/Bloomberg

After a stretch of strong sales last year, do-it-yourself soda maker SodaStream reported disappointing first quarter results in its key U.S. market. These earnings come just after Coca-Cola announced it will boost its stake in Keurig Green Mountain to 16 percent while the two companies develop a competing cold-drinks system that’s set to make its debut in 2015.

SodaStream’s troubles might not be good news for Coke and Keurig. The sharp decline in U.S. sales, where SodaStream derives about 30 percent of its revenue, suggests that consumer demand for at-home soda machines might not be as strong as hoped. Keurig Green Mountain declined to comment.