Proof Music Awards Don't Need a Pedigree to Sell Tunes

Pharrell Williams accepts the Innovator Award at the 2014 iHeartRadio Music Awards held on May 1 at the Shrine Auditorium in Los Angeles Photograph by Kevin Winter/Getty Images for Clear Channel

The iHeartRadio Award isn’t one of the constituent parts of the legendary EGOT pantheon—at least not yet. It’s a new award invented this year by Clear Channel and aired on NBC, and its unproven status didn’t stop some of today’s biggest music acts from claiming iHeartRadio prizes.

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