As elevator pitches go, isn’t “Snapchat for smells”—at first whiff—a little suspect? Not so, says David Edwards, Harvard professor and creator of what he calls the oPhone–an app-plus-atomizer combo that lets users tag images with scents and send them around the Web: “We think it’ll just be a lot of fun to be able to include olfactory notes as a wink, an emoticon.”
The oPhone, which Edwards invented with Rachel Field, a former student of his at Harvard, will come as a pair of cylindrical receivers, each containing scent chips with enough aromas to create over 300,000 unique smells. The chips are small, long-lasting, and economical, Edwards says, and can be replaced much like ink cartridges. A pack of four will cost $20. The phones themselves will be available for $149 in preorder mode on crowdfunding platform Indiegogo as of June 17.