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Nissan Steers Away From Heavy Incentives to Boost Profit

Nissan Rogue sales have surged 19 percent in the first quarter of this year
Nissan Rogue sales have surged 19 percent in the first quarter of this yearPhotograph courtesy Nissan Motor Company

Thinking about taking a new Nissan out for a test drive? Don’t expect to negotiate a great bargain at the dealership.

With a slate of coveted vehicles, the Japanese carmaker is finally ratcheting down its pricing policies in a bid to catch up with more profitable rivals such as Honda and Toyota. “Our plan for fiscal year 2014 is to continue to try to take as much price as possible,” Nissan’s chief executive, Carlos Ghosn, said on a conference call this morning.