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Here's Why In-Game Betting Is Taking Off

Los Angeles Clippers guard Darren Collison puts up a shot during Game 4 of the Western Conference semifinal NBA basketball playoff series against the Oklahoma City Thunder on May 11 in Los Angeles
Los Angeles Clippers guard Darren Collison puts up a shot during Game 4 of the Western Conference semifinal NBA basketball playoff series against the Oklahoma City Thunder on May 11 in Los AngelesPhotograph by Mark J. Terrill/AP Photo

Almost anybody watching the final minutes of last night’s NBA playoff game between the Los Angeles Clippers and Oklahoma City Thunder would have felt safe turning off their TV and moving on to other things. With 9:07 left to play in the fourth quarter, the Clippers were down by 16 points.

At that moment, if you had bet at online sites that accept in-game bets (such as Betfair and Stan James) on the Clippers coming back to win, you could have made 57 times your money, according to calculations by Michael Beuoy, who runs the sports data visualization website Inpredictable. After being down 16, the Clippers went on a 35-17 run to end the game, capped by a Darren Collison layup with 32 seconds to go.