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NBC's $250 Million Bet on English Soccer Is Still a Scoreless Draw

NBC's $250 Million Bet on English Soccer Is Still a Scoreless Draw
Photograph by Adrian Dennis/AFP via Getty Images

The Oxygen Network, best known for such shows as Bad Girls Club and Chasing Maria Menounos, will soon be streaming a live soccer match from the Barclays Premier League in England. Think of it as Chasing Luis Suarez.

A single soccer game is already a rarity on American television; a simultaneous broadcast of matches on Oxygen, Syfy, Bravo, E!, and other NBCUniversal channels not associated with sports will certainly be unprecedented. NBCUniversal is clearing its cable slate for the end of the English soccer season as way to trumpet the massive, relatively risky bet it made on the league this year. “People are going to think something crazy’s going on,” says Jon Miller, president of programming at NBC and NBC Sports.