As More Supermarkets Go Premium, Whole Foods Tries to Go Budget

Investors were not impressed that Whole Foods Market cut its forecast for the third time yesterday. It now expects sales in fiscal 2014 to increase 10.5 percent to 11 percent, compared with a previous forecast of 11 percent to 12 percent, and same-store sales to expand 5 percent to 5.5 percent, vs. 5.5 percent to 6.2 percent previously. The news caused the biggest decline in the stock in more than seven years.

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