Fashionista Alert: J.Crew Is Planning a Lower-Priced Brand

Women's shirts hang on display inside a J.Crew store in London on Nov. 7, 2013 Photograph by Chris Ratcliffe/Bloomberg

J.Crew has become an unlikely fashion force under the direction of Chief Executive Officer Mickey Drexler and Creative Director Jenna Lyons. During the decade that the two have been in charge, J.Crew has carefully expanded: It introduced Madewell, a more casual line for younger shoppers, in 2006, and a few high-end men’s stores over the past couple of years. Outside the U.S., J.Crew recently added several new stores in London. “I don’t want to risk being arrogant, but I think a lot of what we’ve done has connected emotionally with America,” Drexler told Bloomberg Businessweek last November, at one of the U.K. openings.

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