Sprint's New Pitch: Cheaper Music From Spotify

Sprint, which needs help convincing its customers not to abandon it, is getting what could be a major lift through a partnership announced on Tuesday with Spotify, the streaming music service. In a deal that Spotify’s chief executive officer called the biggest deal in his company’s history, Sprint will offer customers of its “Framily” group plans heavily discounted subscriptions to Spotify’s premium service, with the discounts increasing as more people link their accounts to one another. Sprint also said it will begin selling a version of a new HTC smartphone that has been souped-up to provide better sound quality.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.