How Spirit Airlines Turned Cheap Seats and Sore Knees Into Steady Profits

Photograph by Joe Raedle/Getty Images

The fastest-growing airline in America mashes your knees, has zero free cups of water, presents customers a dizzying array of annoying fees, and rigorously practices what its chief executive calls “frill control.” Welcome to Spirit Airlines, a seemingly incongruous story of enormous financial success and customer dissatisfaction.

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