Forget James Franco. The Big Star of AOL's Video Lineup Is Nielsen

James Franco attends the after-party for the Broadway opening of Of Mice and Men at the Plaza Hotel in New York on April 16 Photograph by Michael Loccisano/Getty Images

AOL executives trotted out the company’s new slate of original video programming on Tuesday, part of the increasingly crowded digital NewFronts in New York. A room full of potential advertisers gazed on a lineup larded with big-name talent, including James Franco, Steve Buscemi, Sarah Jessica Parker, and Ellen DeGeneres. But in the end, one established star from the TV universe overshadowed all the other would-be transplants scrambling to make a go of it online: Nielsen.

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