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Forget the Mission Statement. Ask the Mission Question

Forget the Mission Statement.  Ask the Mission Question
Photograph by Neal White/Gallery Stock

The philosopher Bertrand Russell once said, “In all affairs it’s a healthy thing now and then to hang a question mark on the thing you have long taken for granted.”

For curiosity’s sake, let us take Russell’s suggestion and apply it to the corporate mission statement—a thing that is often “taken for granted” (not to mention ignored, and occasionally ridiculed). What if we were to take the typical mission statement and “hang a question mark” on the end of it?