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The Nation's First Cat Cafe Comes to New York

The line outside the pop-up shop "Cat Cafe," which features cats up for adoption, on April 24 in New York City
The line outside the pop-up shop "Cat Cafe," which features cats up for adoption, on April 24 in New York CityPhotograph by Andrew Burton/Getty Images

As the city that never sleeps, New York has a seemingly unquenchable thirst for decent coffee, a fact not lost on the likes of Starbucks, Dunkin’ Donuts, and, most recently, Purina ONE, which opened the continent’s first pop-up cat café yesterday on Manhattan’s Lower East Side. The point—beyond OMG kittens—is to introduce coffee-drinking customers to felines up for adoption.

Cat cafés are popular in Japan, but this is the first time one has appeared in the U.S. It’s a brilliant gimmick by the cat-food brand (owned by Nestlé Purina PetCare), which, according to the Wall Street Journal, has drawn people willing to wait on line for more than an hour for the opportunity to pet a cat while enjoying a cup of joe somewhere other than on their own couches.