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Nike Unveils Superfly in $5 Billion Soccer Supremacy Battle

Nike Inc. stepped up preparations for June’s soccer World Cup by introducing a lightweight cleat and a new television spot at an event in Madrid with FIFA world player of the year Cristiano Ronaldo.

The Mercurial Superfly soccer shoe is made of woven fibers for lightness and is the latest version of a product line that made its debut in 1998, the world’s largest sporting-goods maker said today in a statement. The ad features Nike’s roster of sponsored stars, including Real Madrid star Ronaldo.