Cards Against Humanity, the Most Offensive—and Lucrative—Game on Earth

Raise prices on Black Friday? Offer your product for free? Work with no bosses? It’s worked for Cards Against Humanity
Cards Against Humanity co-founder and spokesman Max Temkin Photograph by Greg Ruffing for Bloomberg Businessweek

For a person who designs a party game of punch lines that include Auschwitz, slavery, “Stephen Hawking talking dirty,” white privilege, ethnic cleansing, terrorists, the Trail of Tears, assless chaps, nuclear bombs, “a mime having a stroke,” and more depravity—so, so, so much more depravity—Max Temkin thinks a lot about values.

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